Yesterday I saw a Google Adword advertisement linking me to the “world’s greatest project cargo network”, I believe is how the wording went. So I was interested. I clicked on the link only to find that this company was a brand new group and I could count all of the members on one hand and they were all in the same company that the owner of the network was a partner / director of.
Hmmm… Best network in the world, huh? How does anyone honestly make that proclamation without any members? I guess this guy, who knows who he is, is comfortable with that kind of advertising. My advice to that kind of grand standing is always caveat emptor – buyer beware!
Then there is the other competitor who claims to the be world’s largest project network. But when you look at that group you will see that the majority of companies aren’t project specialists at all and are nowhere in the market.
My recommendation is that if you want to know how good a network really is, look at its members. When you see the quality of the members then you know how good the group is. That is the simple, no fail litmus test. Don’t believe anyone’s claims. Look under the hood before you buy the car.
That makes it easy, doesn’t it?
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